Launch a new, scalable market for PCA Skin’s omni-channel B2B and B2C business on a new Magento Enterprise application.
What They Needed
Scalable B2B & B2C omnichannel commerce platform.
PCA Skin had an outdated, static website that was unable to keep up with the demands of their omni-channel business model. Updating products and content was costly and time consuming. They needed a scalable and dynamic Magento website that would would lower operational costs, shorten development cycles, and facilitate interactions with consumers and industry professionals.
WHAT WE DID
E-Commerce designed to guide a distinct marketing model.
We planned a strategy, implemented a roadmap, and executed development of both B2B and B2C e-commerce platforms. We implemented an OMNI-channel customer relation management (CRM) solution, and developed an online certification system that increased sales.
Beyond sales and brand awareness: Building a community.
We successfully launched PCA skin’s first e-commerce website on-time and on-budget. The new website supported their custom marketing strategy while unifying their niche audience, leading to a first year revenue increase of 20%. The online certification system not only made it easier for their aestheticians to stand apart, but also allowed them to become better product advocates.
around the clock.